Changing a logo can be a big decision. Companies rely on their logo for brand recognition, so when they decide to change things around a bit, it better be for a good reason.
Unfortunately, not every company grasps the importance of this decision. Instead, they often take a perfectly good logo, and ruin it in the name of change.
Take a look at Under Consideration, and their collection of the best and worst logo remakes. You’ve got to wonder who gave the go ahead for some of these.
[Under Consideration - Brand New]
