The Subaru WRI STI has always been on my list of ‘must eventually own’ cars, but with commercials like the following, it’s hard to see how anyone could not say the same:
How do you advertise for the first ever production V8 in a BMW M3?
Hire IdeaCity to cut manifolds, shave cylinders, drill lighting holes, and whatever else it takes to fit cameras, lenses and lights inside of the engine so that you can film the inside of the beast as it does its thing.
This spot took two weeks to study and prepare for, and four, 20-hour days to film, but in the end, 420 horsepower has never looked so good. (This single revolution was filmed at 10,000 frames per second without any computer-generated effects.)
Someone owes the BMW ad guys a congratulations, because “Rampenfest” looks fantastic.
The premise is that a Bavarian town called Oberpfaffelbachen is going “to celebrate the launch of the new BMW 1-Series in America” by constructing “a gigantisch Ramp to launch a BMW 1-Series into America.” The ramp “stands and impressive 454 meters – tall enough to launch a 300-horsepower 1-Series over the Atlantic and into America!”
For more details, check out the Oberpfaffelbachen site, as well as the Rampenfest documentary site, and get ready to witness history being made.
I love when companies directly target other companies with their advertising (unless I’m caught in the middle of it) so this “Art of Thin” advertisement for the new Lenovo ThinkPad X300 is a fantastic shot directly at Apple’s MacBook Air (Or, according to the ad, “hot air”.)
Golf and hip-hop/rap are not two things that typically go together, so when Top-Flite released a video from “D2 Man” called “Never Lay Up”, you know it’s either going to be fantastic, or it’s going to fall flat on its face.
Surprisingly, it does the former, and if you appreciate a spandex rapper rhyming about golf balls with school girl backup dancers and a healthy dose of satire, then you’ll get a kick out of this commercial:
Adidas must have some creative geniuses working for them on a pay for creativity basis, because their latest run of commercials is fantastic.
On the heels of their Adi Dassler spot, they released this one called “Original Games”, and it should ring true for anyone who has ever taken what’s around them and turned it into a game of some sort.