“Unsubscribe Me” is an Amnesty International campaign against human rights abuse in the ‘war on terror’.
Instead of PGing the message to appeal to a wider audience, AI instead chose to show the real deal, and put a performance artist through the real interrogation techniques permitted by the CIA handbook.
The first of three films is called Waiting For The Guards, and involves the artist spending six hours in a “stress position”. The pain and anguish that you hear is real, and the emotion is raw.
The end result is a video that may be disturbing to some viewers; but then again, I guess that’s the point:
How much terror are we willing to use to fight the war on terror?
Though it may just be the beneficiary of good timing, I’d like to think that after the whole AdWords incident, there’s a little more behind Nokia’s Open campaign.
By playing off of the recent iPhone lockdown, Nokia has positioned itself as the open platform, encouraging the now abandoned application and widget designers to code for the Nokia wonder phone instead.
We’ll have to wait and see if it works, but at least you can applaud them for quick thinking and a bit of daring creativity.
The Dove Evolution video was a powerful part of their Real Beauty campaign, and now, they’ve created Onslaught to continue the message.
Considering the fact that this video gives a pretty accurate portrayal of real life, it’s no wonder girls grow up with a skewed sense of what it means to be a woman.
In addition to numerous other promotion methods, the Evan Almighty crew has started a campaign called Get On Board, designed to bring awareness to the go green movement. As part of this campaign, they’ve also started the Almighty Forest, where you can plant a virtual and a real tree for just a $5 (tax deductible) donation.
What’s interesting about the Almighty Forest is that with your tree donation, they will also include your name somewhere in the DVD. It might not make you famous, but at least you can tell your friends to start checking for you when the DVD comes out.
FLICK OFF is a new campaign that wants you to manage your damage and control your carbon to save the world. It’s also a campaign for the clever uses of typography, as the logo clearly hints at an alternative message.
According to the site, we have ten years to alter fundamentally the trajectory of global greenhouse emissions before global warming becomes a runaway train. What can you do to help? Simple, just tell everyone you know to FLICK OFF.
How to get your guerrilla marketing campaign noticed:
1. Make little LED Moominites.
2. Put them up in various places around Boston.
3. Get the bomb squad involved.
4. Detonate one of the Moominites.
5. Clog the Internet’s tubes with your story.
Peter Berdovsky, the luckiest unlucky man in the advertising world right now, was arrested on Wednesday following the freak out by the city of Boston, a place with no apparent sense of humor. Authorities called in the bomb squad after someone noticed the suspicious devices, and even went so far as to detonate one of the signs “just to be safe”. I can understand wanting to be safe when dealing with a suspicious electrical device and all, but arresting the man behind it just because you didn’t know what to do with an advanced form of Lite-Brite? That’s just uncalled for. It’s not like he was trying to make an anti terror statement or anything; the man was just trying to get a little advertising in front of the eyes of potential Aqua Teen Hunger Force viewers. I guess Peter’s campaign got more eyes than he bargained for.
If you’re interested in jumping on the anti-Boston bandwagon, Raplica was the first to t-shirt-ize the whole ordeal with a shirt that features the Mooninite and the slogan “ATHF is the bomb!”.
