Project 7 is ambitious: They want to heal the sick, save the Earth, house the homeless, feed the hungry, help those in need, build the future, and hope for peace.
The idea actually came out of the seven deadly sins. The thought was that “What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7?”
For example: What if a “glutton” stopped focusing on himself, and started focusing on helping those that were starving.
The company’s goal is to bring to market everyday products— the first of which is bottled water—that consumers can easily purchase in order to effect change across the seven areas of critical need.
The goal is to make it an easy change for consumers, as the products look and taste the same as their non-Project-7 counterparts, but more than 50 percent of the profits go towards a community piggy-bank.
Throughout the year, nonprofits that benefit on of the seven causes can apply to be the recipient of that piggy-bank, and Project 7 will select three finalists for each. Then, they invite the consumers to vote online for the organization within each area that will receive the proceeds collected throughout the year.
To help get things started, Project 7 has even committed to donating $15,000 to nonprofits supporting each of the seven areas of critical need, totaling a minimum donation of $105,000 in 2009.
Project 7 uses Polyethylene Terephthalate (PET) bottles that are 100 percent recyclable, and will even package those bottles in boxes made from 100 percent recyclable material and printed with soy inks.
Is this the future of consumer-based activism?
Time will tell, but it sure looks like it’s off to a good start!
After promising to blow up one of their restaurants to symbolize their commitment to change, they “accidentally” blew up a neighboring restaurant while broadcasting the whole thing live on the internet.
In addition, they’ve issued an apology letter on their site to the restaurant that they blew up:
Thankfully, plenty of people happened to be there with camera in hand, and YouTube is now filled with commercial sized snippets of first person viewpoints; all appropriately tagged, described and titled to lend that extra bit of authenticity to the whole thing.
Don’t think you can hide from me though Ruby Tuesday, because I can see right through your shenanigans.
If you liked the idea behind Designgive’s Cause For Design, then check out GOOD Magazine’s list of additional t-shirt companies that help to make a difference.
Plus, having a t-shirt that is also a tool for change is definitely something that white people like.
If you’re trying to save the world, then your answer should be neither, as both come with downsides that negatively (and drastically) affect the environment.
To see exactly what each choice is doing to the environment, check out the The Washington Post’s comparison; because small changes are needed if we want to make a big difference.
The evolution of a company’s logo can provide an interesting look into the history of the company and the design decisions that it made.
Neatorama has put together a fantastic list of 13 tech companies and the stories behind their logo changes, and it’s a great way to get a quick history lesson about the world of tech.
Today is Blog Action Day, which means that fifteen thousand blogs with a combined total of twelve million readers are going to be publishing posts about the environment.
Since I’m always down to support a good cause, I’m going to participate by giving you DYH’s Simple Rule To Live By: Do Something.
Being green doesn’t have to be a life changing decision. You don’t need to sell your car and buy a Prius; you don’t need to sell your Prius and buy a bike; and you certainly don’t need to recycle your bike and start walking everywhere; you just need to do something.
That’s because I believe that if everyone did something, then everything would change.
Why?
Because even small changes can make a difference.
Change a few light bulbs. Take a shorter shower. Recycle more. Drive less.
There are a million different things that you can do, so you just need to start doing them.
The key is to start small.
Soon, that single bulb will turn into a home full of CFLs, that shorter shower will turn into thousands of gallons of saved water, and that parked car will turn into a healthier you.
So just remember: Don’t try to change the world by yourself; just do something, and the world will follow.
Changing a logo can be a big decision. Companies rely on their logo for brand recognition, so when they decide to change things around a bit, it better be for a good reason.
Unfortunately, not every company grasps the importance of this decision. Instead, they often take a perfectly good logo, and ruin it in the name of change.
Take a look at Under Consideration, and their collection of the best and worst logo remakes. You’ve got to wonder who gave the go ahead for some of these.
Today is Blog Action Day, which means that fifteen thousand blogs with a combined total of twelve million readers are going to be publishing posts about the environment.
