By using the Wiimote/Sensor Bar combination (only reversed) with a specially designed program that he created, Johnny has turned the Wii a low cost Virtual Reality display that even looks believable on YouTube.
Four Eyed Monsters is a full length feature film that has been released to YouTube for one week only.
It’s about our lives. Being alone in a city, wanting to be in a relationship but feeling there are no good ways to start a connection and then breaking out of a rut, jumping feet first into something deeper and crazier than either of us expected.
What’s interesting is the steps they’re taking to monetize the film.
First, they’re asking everyone to join Spout, a movie review site that has agreed to give them $1 for every user that signs up (to a max of $100,000).
Second, they’re selling their film on a variety of DRM free media, from downloads to a full featured DVD.
Third, they’re running co-branded advertising on YouTube, similar to Rolling Rock, which is something I’m sure we’ll be seeing more of as YouTube tries to figure out how to get back it’s Dollar Eyed Monster of an investment (though I’m thinking this is a good thing, seeing as advertising linked to the video you are watching is much better than a flashing Crazy Frog).
The movie is over 70 minutes long, so be prepared to sit for a while, but if you want a peak at the way media is going to be distributed in the future, look no further, because this is it.
Apple is going green. In response to criticisms about their environmental practices and progress, they’ve laid out their plans for the world to see (an unusual move for Apple because “it is generally not Apple’s policy to trumpet our plans for the future”). By removing toxic chemicals from their products, and recycling the rest, they hope that a greener Apple will be a pioneer for a greener future, and I say that there’s nothing wrong with that.
