Anything and Everything that is cool, hot, fresh and classic.
Changing a logo can be a big decision. Companies rely on their logo for brand recognition, so when they decide to change things around a bit, it better be for a good reason.
Unfortunately, not every company grasps the importance of this decision. Instead, they often take a perfectly good logo, and ruin it in the name of change.
Take a look at Under Consideration, and their collection of the best and worst logo remakes. You’ve got to wonder who gave the go ahead for some of these.
Ever wonder why Microsoft colored their Zune brown?
Well wonder no more, because if you flip their logo around, you might find a clue:
[Via: Fake Steve Jobs]
Edit: This is my 2,000th post. Woo-hoo!
FLICK OFF is a new campaign that wants you to manage your damage and control your carbon to save the world. It’s also a campaign for the clever uses of typography, as the logo clearly hints at an alternative message.
According to the site, we have ten years to alter fundamentally the trajectory of global greenhouse emissions before global warming becomes a runaway train. What can you do to help? Simple, just tell everyone you know to FLICK OFF.
[Via: TreeHugger]
Note: In no way is the post meant to offend, it’s just something that I noticed today at breakfast.
This morning, I was pouring Aunt Jemima syrup on my breakfast pancakes, when I thought about how Aunt Jemima syrup no longer comes in Aunt Jemima shaped bottles. I wondered if this was due to the link between Aunt Jemima and the idea of “a black woman who is perceived as obsequiously servile or acting in, or protective of, the interests of whites”, so I flipped the bottle over to see what image conscious company produces Aunt Jemima. What did I find? Quaker Oatmeal makes Aunt Jemima. Quaker Oatmeal, a company with a white Quaker for a logo, owns Aunt Jemima, a product with a black Aunt Jemima for a logo. It’s funny how the world works sometimes.
The Entourage Lifestyle Watch from UrbanOutfitters is inspired by the popular HBO show, and features a very unique rectangular case with a circular face, the Entourage logo on the buckle, and an overall simple yet sophisticated design. They’re only making 300 of them, and at $145 each, it’s a bargain for such a limited edition piece. You better hurry though, because Vinnie Chase waits for no one.
[UrbanOutfitters - Entourage Watch]
[Via: acquire]
Gmail, the Google email service that has sat in Beta for over 3 years despite its heavy usage and development, opened its doors today to all comers. Previously, an invitation was required from a current Gmail user to get a new account (though with 50 invitations given out per user, they weren’t that hard to come by). Now, just head on over and sign up, no invitation required.
And while we’re on the topic of Google news, it seems that the spell checker over at the Google logo lab has broken, because their special Valentine’s Day logo reads more like Googe than Google. Some would argue that the stem is the L, but some people will argue anything.
Also, I just noticed that if you click on the Googe logo, it performs an instant search for the term “Valentine’s Day”. I’ve never noticed this feature before in any of the other custom logos, but it’s a neat little Easter Egg to check for in the future.
Edit: Apparently Google is well aware of the omission, responding on their blog with this:
Very sneaky Google, very sneaky indeed.
[Google]
Run Athletics has partnered with Nintendo to create a shoe called the Legacy. Features include the Nintendo logo on the back heel, Yoshi or Mario on the inner and outer soles, a big Mario M on the tongue, and an upper that is covered in Mario game characters and the sought after stars. These are almost too cool to wear.
[Via: High Snobiety]
Quick update on the Toyota Logo/9rules fiasco: Toyota has removed the logo. Just goes to shows you what great power the blogosphere yields.
[Via: 9rules]
9rules has a pretty famous logo. The process of creating the logo was documented by its creator, Mike Rundle, and has been referenced many times over across the net. It must have come as quite a surprise then to find Toyota using a modified version of the leafy logo for a conference they were sponsoring. Mike emailed the legal office representing the ad agency responsible for the rip, only to hear back that “they maintain that the logo was not ripped off in any way, shape, or form”. Rather than continuing the endless (and probably fruitless) process of trying to get Toyota to admit its faults, Mike is fighting fire with fire, and has created the Toyota Logo Mashup Challenge. Users are encouraged to grab a version of the Toyota logo and change it in a small but “totally creative and original” way, and the winner will receive an Amazon gift certificate. Kudos Mike, I like your style.
[Toyota Logo Mashup Challenge]
[9rules]
[Via: Digg]
