I’ve talked about Chuck Palahniuk’s Snuff before, but now that his some of the book’s marketing is starting to see the light of day, I thought it was worth a revisit.
If you remember, Snuff is about Cassie Wright, a porn priestess who intends to cap her legendary career by breaking the world record for serial fornication.
To give Cassie’s character a little more believability, two videos were created to promote Cassie’s previous work:
The Wizard of Ass - Dorothy is Not a Virgin Anymore:
and Chitty Chitty Bang Bang Bang:
Don’t you wish every book’s advertising was this…interesting?
Moustache Me sells vinyl moustache stickers that you can buy and stick to outdoor advertisements to help liberate “mundane, un-interesting marketing messages”.
As Moustache March draws to a close, this could be the perfect way to keep the fun going all year long!
When two kings of marketing wage a war, only one can win, and in this case, Kanye gets to keep his crown.
Kanye West and 50 Cent (and Kenny Chesney) all released albums on September 11, and Kanye and 50 decided to make it a contest to see who could sell the most records.
Apparently, it was a publicity stunt that worked, because they sold a combined total of over 1.5 million records, and Kanye had the largest sales total by a single artist in more than two years according to Billboard.
With 957,000 albums sold during the week, Kanye’s “Graduation” easily outdid the 691,000 copies of 50’s “Curtis”; leaving Kenny came in third with a respectable 387,000 for his “Just Who I Am: Poets & Pirates”.
According to their agreement, 50 will never again release another solo album, though we’ll see how long that promise lasts after the dust settles.
My opinion: No big loss, as after listening to both, I must say that Kanye’s release was so fresh and so clean, while 50’s seemed to stick to the tried and true, though that’s feeling a bit aged after all these years.
If Gisele Bundchen can’t sell a pair of sandals wearing little more than a bit of water, then nothing can.
The Brazilian wondermodel worked with the Grendene shoe company to create the line, called Ipanema, and then lent her beautiful bod to the advertising.
Zooppa is an interesting new online advertising firm that puts content creation in the hands of the users. Each month, a new brand is given, and then anyone can create an advertisement for that brand. After all of the videos have been collected, users vote on the best one, and the winners are given cold, hard Zoop dollars (which are apparently equivalent to cold, hard cash, only you have to convert them). Though it’s still in super beta mode right now (v 0.3), the idea is interesting, and should definitely be something to keep an eye out for. Zoop away.
The club card is a great idea, allowing you to trade marketing data for deals at many stores. The only problem with them is that you have to carry around a few more cards in addition to any credit and bank cards you already carry. The solution is simple: Just One Club Card. This site lets you type in the barcode number form you various cards, and then print out a single card with up to eight club card barcodes on it. The next time you go to use a club card, just find the right barcode, scan it, and you’re on your way. Brilliant!
StreetskinZ are designed to allow you and your bike “to achieve a certain amount of sweetness” and make you feel “freaking pumped”. Out of touch marketing slang aside, they look much better than a standard black tire, and with their reflective compound, make you way safer at night. Plus, they’ve got cool names like Scorch and Nightwing so you can be safe in style.
So apparently I didn’t get an invite, because I’m not among the 1.7 million people who have already seen this video for the Tea Partay. Made by Smirnoff to virally advertise their new Raw Tea drinks, it’s a pretty entertaining rap by a bunch of white boys from the MV (Martha’s Vineyard) called Prep-Unit (P-Unit). Kinda reminds me of the uber popular Lazy Sunday, just without the crazy delicious cupcakes…in cursive.
If Gisele Bundchen can’t sell a pair of sandals wearing little more than a bit of water, then nothing can.
