
Today, the ‘book and the ‘soft joined forces, and Microsoft gave Facebook $240 million at a valuation of $15 billion for an expansion of their advertising partnership.
$15 billion?
A site that lets people poke each other and share pictures is worth $15 billion?
Yes; and here’s why: Facebook prints money.
Facebook has created a product that turns a 99.99% profit, has incredibly (almost infinitely) high demand, and costs nothing to make.
What is this mystery product?
Facebook Gifts.
What are Facebook Gifts?
“Facebook Gifts allows you to send personalized messages with icons to your friends on Facebook.”
Basically a .gif with a message, these “Gifts” are a perfect example of why Facebook is worth $15 billion (and probably even more).

Take, for example, today’s Gift: A Unicorn.
I’m going to go ahead and assume that with a few MS Paint skills and a spare hour, I could crank out the unicorn image that they’re using.
And if I were Facebook, and I did go ahead and create this unicorn Gift; how much would I expect to get paid for my hour of work?
$10 million.
That’s right, Facebook will eventually make $10 million from this crappy unicorn .gif.
Not bad for an hour’s work.
Why?
I have no idea.
To clarify: I do know why they’ll make $10 million: Because people will eventually buy 10,000,000 of these crappy unicorns. What I don’t know is why people will eventually buy 10,000,000 of these crappy unicorns. I mean, it is a crappy unicorn after all.
I think part of the reason why Facebook can sell so many of these things is that they have hit upon the perfect price point. Users don’t see $1 as being a lot of money, so they’ll gladly skip their next iTunes download to let their friend know that they care.
If Gifts were free, no one would want one. You’d give them to your friends, and they’d simply add them to the pile of other free gifts. Put a $1 price tag on the Gift however, and suddenly, giving a gift is a momentous occasion. You’re spending your hard earned cash, and sending your friend something of value.
And hey, it’s not like everyone else is going to get the same one, right? Aren’t they at least part of a limited edition?
Yes; if you consider 10,000,000 to be a limited edition.
That’s right, 9.999,999 other people are going to get that very same ‘limited edition’ unicorn, and Facebook is going to get 10,000,000 one dollar bills added to their bank account.
Amazing.
Like I said, they print money.
And despite my despising of the Facebook Gift idea, I will say this: I’ll gladly plop down a hard earned Washington for one of these the day Facebook comes out with a Gift in the shape of a T-Shirt that says: “My friend just spent $1, and all I got was this lousy Gift”.
Hey, a guy can dream…
[Facebook]
…Brian Lam doesn’t like Halo 3 fanboys?
Gizmodo’s Brian Lam is apparently a big fan of controversy, as he has stirred up quite a bit of it with his latest antics.
To promote the release of Halo 3, Microsoft sent select bloggers (Somehow, I didn’t make the list.) a swag bag that was filled with extremely cool Halo stuff; including an Xbox 360 Legendary Edition, a Master Chief helmet with the game inside, various accessories, and more.
After receiving the sweet bag full of swag, Brian posted an unboxing video on Gizmodo that was given a less than warm welcome by Halo fans because of the way he handled the stuff. Some felt that he ‘tossed around’ his free goodies in a way that showed disrespect for what he was given, and they were less than thrilled by the way Brian appeared to throw away things that he was given for free, even though they would have given an arm and a leg for any of it.
To show their feelings, comments from the fanboys soon flooded in, and a death threat or two was given out.
In response, Brian replied to many of the comments in a rather stand-offish way, and then removed the video.
Skip forward a day, and Brian again posted a video of the Halo 3 swag, but this time, he was did a rebag of it. He goes through all of the stuff, and carefully explains each thing as he puts it neatly into the bag.
Then he throws the bag out of the window of his apartment.
Then he announces the ending of the game.
Just like that. No spoiler warning, no sign of impending doom. Just an unleashing of one of the worst spoilers in the history of spoilers.
Some found it funny, while others felt like the victims of a shock and awe attack.
More comments followed, and the battle now rages on between the fanboys and the spoiler fans.
Which side are you on?
Side note: Interestingly enough, the video was titled “halo3fanboyseatshit_gawker.flv when it was on the Gizmodo site.
*Spoiler Warning: The following video contains the ending of Halo 3*
[Gizmodo - Halo 3 Swag Bag]
[Gizmodo - Halo 3 Swag Rebagging]