
Matt Allen prefers to be called The Ice Cream Man.
His mission?
To travel the country, eventually the world, giving away FREE ice cream.
Our growing team combines the minds, hearts, skills and resources of adventurous individuals who refuse to adhere to the old business paradigm. We fund this venture through advertising, sponsors, promotions and merchandising, building win-win-win relationships between everyone involved. To date, Ice Cream Man has given away over 125,000 treats. With the goal of giving away half a million ice creams, we’ve still got a long way to go.
On his site, you can check out upcoming Ice Cream Man events, buy Ice Cream Man merchandise that helps to support the cause, and even become a part of the Ice Cream Man community.
Free sweets for the world?
Sweet!
[Ice Cream Man]
[Via: Tasty Blog Snack]

On August 31, join a million of your closest friends for Nike’s The Human Race, a 10K that takes place in 25 cities around the world, as well as in your own backyard thanks to Nike+ technology.
If you can’t make it to one of the designated areas on the day of the run, but you’ve got a Nike+ kit, simply register for the event, synchronize your watch, and run when everyone else does.
The goal is to get 1,000,000 people to run together, and to raise money for The UN Refugee Agency, the Lance Armstrong Foundation, and the WWF.
Think you’re up to the challenge?
Then sign up, and start breaking in those long lost running shoes once again.
[Nike - The Human Race]

Charles Cumming’s The 21 Steps is a story told entirely within Google Maps.
Simply click on each link in order to follow the trail as the story unfolds across a map of the world.
[The 21 Steps]
[Via: Neatorama]

The 21 Steps is interesting in that it’s “told by following the story as it unfolds across a map of the world”.
By using a Google Maps interface, you can follow the trail by clicking the link at the bottom of each bubble.
Is this the future of reading?
[The 21 Steps]
[Via: The Presurfer]

Which do you choose?
If you’re trying to save the world, then your answer should be neither, as both come with downsides that negatively (and drastically) affect the environment.
To see exactly what each choice is doing to the environment, check out the The Washington Post’s comparison; because small changes are needed if we want to make a big difference.
[Washington Post - Paper Or Plastic?]

According to The New York Times, we’re closer to a paperless world than most people realize.
Documents can be scanned, photos are all digital, phonebooks are non-existent, and if it can’t be Googled, then it doesn’t exist.
Our computers are quickly becoming the storage solution for almost everything, and paper is falling out of fashion as a means of documentation.
What does this mean for the average person?
Not much now, though in a few years, a Jetsons home may not be such a pie in the sky dream after all.
[The New York Times - Pushing Paper Out The Door]

The Story of Stuff is a “20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns”.
It follows our stuff from extraction through sale, use and disposal, and shows how all the stuff in our lives affects communities at home and abroad.
The hope is that the SoS will expose the connections between a huge number of environmental and social issues, and call us together to create a more sustainable and just world.
Are you ready to get your stuff another way?
Find out:
[The Story Of Stuff]

Paper Mario World is an impressively thorough Flash game.
Though it’s only one world, the graphics, music, and controls are all true to Mario form, and it’s got plenty of side scrolling action for the fans. Plus, there are even secrets and bosses to round it all out, so get ready to once again smash and bash your way through a land of Goombas and Doombas.
[Paper Mario World]
[Via: Random Good Stuff]
…It’s Things Thursday: Fuck This Book?
Fuck This Book is a collection of unaltered and untasteful images of “real public signs that have been mischievously altered by stickers bearing the most expressive of all four-letter words”.
What’s the message?
Thankfully, nothing: “This is not social commentary. There is no message. It’s not meant to offend, exploit, or embarrass anyone.”
Instead, it’s just meant to be a juvenile, profane, and timeless look at our lives in a world that has been persuasively transformed.
[Fuck This Website]
[Via: Uncrate]