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…Absinthe is for men?

Are You Man Enough definitely has a target market in mind with their “Are you man enough?” campaign. Absinthe is a high alcohol volume (usually 50-75.5%) liquor that is infused with a mix of herbs such as anise, hyssop, veronica, fennel, lemon balm, angelica and wormwood that give it a distinctive bright green color and a “plethora of flavors”. The wormwood is what has made the drink so popular, as ingesting enough of it gives you mysterious psychoactive effects thanks to the thujone that the wormwood produces. Though it’s been banned in 38 countries, Absinthe is legal to own in the United States, as long as it’s not sold in bars or liquor stores. That doesn’t stop you from ordering it online though, and partying with “The Green Fairy” all night long. Are you man enough?


[Wikipedia – Absinthe]