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…Bluetooth advertising looks interesting?

Marc Ecko Bluetooth Graffiti

Here’s an interesting concept for Marc Ecko: An LCD billboard that you can ‘graffiti’ on via the Bluetooth feature of your phone; sharing your message with the world and also drawing attention to the ad that the board is trying to promote.

Unfortunately, I’m sure it would be used for things that would draw a little too much attention to the ad, but an interesting idea none the less.

[Via: Ads Of The World]

[Via: Gizmodo]