The artist behind this project must have taken his Pepsi Challenge loss to heart, because heâ€™s got a serious grudge going against Coca Cola. From the description:
The routine destruction we do to our bodies, mitigated through corporate mass media, is comically expressed through a robot named C3 (parodying Coca Colaâ€™s new low-carb product C2).
The robot is programmed to find puddles of Coke placed on the gallery floor, and then:
When C3 finds a puddle of coke, it sucks the beverage up through an electrical pump, and then sprays it across itself. The acidic nature of the coke eventually eats through the robotâ€™s skin, finding its way to the circuitry, causing it to break down. The robot is designed to find and consume until it kills itself.
Think that was bad? How about this:
Companies such as Coca Cola deploy marketing strategies that completely infuse our culture with a sense of well being and elevated self worth that contradicts the actual benefits of the consumable product.
Yeah, thatâ€™s what I call a grudge.
[Via: MAKE: Blog]