Four Eyed Monsters is a full length feature film that has been released to YouTube for one week only.
It’s about our lives. Being alone in a city, wanting to be in a relationship but feeling there are no good ways to start a connection and then breaking out of a rut, jumping feet first into something deeper and crazier than either of us expected.
What’s interesting is the steps they’re taking to monetize the film.
First, they’re asking everyone to join Spout, a movie review site that has agreed to give them $1 for every user that signs up (to a max of $100,000).
Second, they’re selling their film on a variety of DRM free media, from downloads to a full featured DVD.
Third, they’re running co-branded advertising on YouTube, similar to Rolling Rock, which is something I’m sure we’ll be seeing more of as YouTube tries to figure out how to get back it’s Dollar Eyed Monster of an investment (though I’m thinking this is a good thing, seeing as advertising linked to the video you are watching is much better than a flashing Crazy Frog).
The movie is over 70 minutes long, so be prepared to sit for a while, but if you want a peak at the way media is going to be distributed in the future, look no further, because this is it.