Sure, it’s just an ad for Sprint’s wireless data plans, but “Now” is also a fantastically imaginative take on what a start page can be.
The “Now” page is filled with widgets, and each one moves and changes to show some sort of interesting fact or figure when you visit the page. Then, when you mouse over a widget, you can begin to interact with it, either by updating the fact, playing a game, seeing more information, or a number of other unique actions that vary from widget to widget. Plus, if you want to see the data behind the widget, you can flip them over for added info on where each widget’s data comes from.
There’s also a futuristic sounding Now woman that guides you through the site, and gives you the occasional clever sound bite about what’s going on ‘Now’ (though they do get annoying after a short time) and a mechanical sounding noise that plays in the background (because apparently we still haven’t managed to make silent computers in the future), but it’s still a rather entertaining and informative experience that encourages you to play and learn at the same time.