What Will Ferrell did for Funny Or Die, Tony Hawk is hoping to do for Shred Or Die.
As an action sports video site, SOD hopes to mix action sports and celebrity culture, including interviews with Lance Armstrong, Shaun White, Christian Slater, and Ryan Sheckler.
Users watch the user generate clips, and then vote that they should either “Shred” or “Die”, similar to Digg and Burry.
Are you ready?