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…Nissan is losing its keys?

Altima Keys

Nissan is pimping their new Push Button Ignition Altimas by ‘losing’ 200,000 sets of keys in bars, concert halls, and other public places with a keychain attached that reads:

    If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with Push Button Ignition, and I no longer need these.

The stunt was created by the TRUE Agency in Los Angeles, and finders of the keys can enter a code found on the keychains into a special website that rewards them for their kind deeds with prizes and more Nissan information. What do you think? Nuisance, or clever campaign?

[Altima Keys]

[Via: Winding Road]