Project 7 is ambitious: They want to heal the sick, save the Earth, house the homeless, feed the hungry, help those in need, build the future, and hope for peace.
The idea actually came out of the seven deadly sins. The thought was that â€œWhat if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7?â€
For example: What if a â€œgluttonâ€ stopped focusing on himself, and started focusing on helping those that were starving.
The companyâ€™s goal is to bring to market everyday productsâ€” the first of which is bottled waterâ€”that consumers can easily purchase in order to effect change across the seven areas of critical need.
The goal is to make it an easy change for consumers, as the products look and taste the same as their non-Project-7 counterparts, but more than 50 percent of the profits go towards a community piggy-bank.
Throughout the year, nonprofits that benefit on of the seven causes can apply to be the recipient of that piggy-bank, and Project 7 will select three finalists for each. Then, they invite the consumers to vote online for the organization within each area that will receive the proceeds collected throughout the year.
To help get things started, Project 7 has even committed to donating $15,000 to nonprofits supporting each of the seven areas of critical need, totaling a minimum donation of $105,000 in 2009.
Project 7 uses Polyethylene Terephthalate (PET) bottles that are 100 percent recyclable, and will even package those bottles in boxes made from 100 percent recyclable material and printed with soy inks.
Is this the future of consumer-based activism?
Time will tell, but it sure looks like itâ€™s off to a good start!
[Via: Josh Spear]