Red Bull and Cocoon Branding have teamed up to create a rather unique DJ table for Red Bull Canada.
The goal was to create â€œa stylized yet functional DJ table that would represent Red Bullâ€™s sponsorship of an actual nightlife experienceâ€, and I think they succeeded quite nicely.
In addition, there were some interesting guidelines for the project that Red Bull wanted to meet: The table had to avoid blatant representation of Red Bull â€“ including their trademark blue and aluminum packaging colours or an obvious bull motif.
The end result is a table that is more of an homage to DJs than to Red Bull.
The slotted cutouts are a nod to the days of vinyl, and provide ventilation for the modern DJâ€™s laptop, the illuminated Red Bull logo can be swapped out during the day for a more subtle look, and a â€˜uniqueâ€™ cut-out â€˜down thereâ€™ confirms that the table is, in fact, a bull, and not a cow.