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…Smirnoff is having a Tea Partay?

So apparently I didn’t get an invite, because I’m not among the 1.7 million people who have already seen this video for the Tea Partay. Made by Smirnoff to virally advertise their new Raw Tea drinks, it’s a pretty entertaining rap by a bunch of white boys from the MV (Martha’s Vineyard) called Prep-Unit (P-Unit). Kinda reminds me of the uber popular Lazy Sunday, just without the crazy delicious cupcakes…in cursive.

[Smirnoff – Tea Partay]

[Via: Pronet Advertising]

…Marc Horowitz spent seven days in a Nissan Sentra?

Seven Days In A Sentra

Seven Days In A Sentra is, as far as I can tell, Nissan’s attempt to go viral with their advertising (since anything with a MySpace page attached is probably an attempt at viral marketing). The premise is that Marc Horowitz, comedian extraordinaire, lived for seven days in a Nissan Sentra (hence the title). It wouldn’t be much of a project if Marc didn’t have some rules established, so he set up the following:

  1. I must live 7 straight days out of my Sentra. I am free to come and go from the Sentra as I please.
  2. I must not return to my apartment at any point during the 7 days.
  3. I must assume my normal day-to-day responsibilities including work and all scheduled client meetings.
  4. I must personally prepare at least 4 meals within the immediate vicinity of my Sentra.
  5. I must go on at least one date. Hopefully more.
  6. I must not let anyone else drive my car for the 7 days.
  7. I must sleep in a different location each night. Once the location is chosen I must not move from it.
  8. I must not set foot outside of my car for any reason from 12am to 5am.
  9. I must host at least 2 social functions in my Sentra. One must be on or after Day 6.
  10. I must maintain the highest standards of personal hygiene.

It pretty much goes as you’d expect, with “random” comedic occurrences and a string of successes leading Marc towards his goal (does seven days even count as a goal? I call that a vacation), but there are some entertaining moments along the way, so it’s definitely worth a look. Plus, if it’s supposed to be viral, I’ve just passed it on, so it looks like it’s working. You want an eggroll?

[Seven Days In A Sentra]

[MySpace – Seven Days In A Sentra]

…Real beauty needs self-esteem?

Dove Faces

Beauty may be in the eye of the beholder, but that eye can always be tricked with a little makeup and a lot of Photoshoping. In an effort to show us how distorted our idea of beauty has become, Dove has started the Campaign For Real Beauty. One of their most powerful pieces is this movie in which we see a normal looking woman transformed into the everyday supermodel we see covering billboards and advertising spreads on a daily basis. I hope this message gets spread far and wide, because self-esteem is a terrible thing to waste.

[Campaign For Real Beauty]

[Via: Spluch]