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Gravity, Meet Your Archenemy

This ad for the new 33 shoe from ASICS features a very cool effect where they use ping pong balls and a giant fan to create a silhouette of the shoe that hovers a few feet off the ground:

…Your feet can be monsters?

Alife/Asics Gel Lyte III’s

These Alife/Asics Gel Lyte III’s are simply stunning.

Because of their Godzilla inspiration, they feature laced eyes, toothed soles, and scaled leather.

How can you resist?

[Alife]

[Asics]

[Via: Complex]