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…Coke can kill you?

The artist behind this project must have taken his Pepsi Challenge loss to heart, because he’s got a serious grudge going against Coca Cola. From the description:

The routine destruction we do to our bodies, mitigated through corporate mass media, is comically expressed through a robot named C3 (parodying Coca Cola’s new low-carb product C2).

The robot is programmed to find puddles of Coke placed on the gallery floor, and then:

When C3 finds a puddle of coke, it sucks the beverage up through an electrical pump, and then sprays it across itself. The acidic nature of the coke eventually eats through the robot’s skin, finding its way to the circuitry, causing it to break down. The robot is designed to find and consume until it kills itself.

Think that was bad? How about this:

Companies such as Coca Cola deploy marketing strategies that completely infuse our culture with a sense of well being and elevated self worth that contradicts the actual benefits of the consumable product.

Yeah, that’s what I call a grudge.

[SWAMP – Coke Is It]

[Via: MAKE: Blog]

[Wikipedia – Pepsi Challenge]

[Via: Digg]