Anyone who has seen Discovery Channel’s Smash Lab show can probably agree on one thing: It sucks!
Despite being an attempt by Discovery Channel to duplicate the success of their very popular MythBusters show, the combination of terrible projects, awful hosts, and lackluster to simply non-existent science content means it’s one of the worst shows on television.
For most, Smash Lab’s suckiness simply equates to an hour of their day when they can’t watch the Discovery Channel (or two hours if for some god forsaken reason they decide to do re-runs) but for two guys named Eric, it means much more.
That’s because the two Erics run a design studio out of Canada called smashLAB, and now, whenever anyone Googles the name of their company, the results are filled with website after website decrying that “Smash Lab sucks!”
To combat this problem, they decided to not go after Discovery Channel for taking their name, but instead to create a website where they could openly request that Discovery Channel make Smash Lab suck a little less so that positive reviews can start to replace the negative ones:
It might not be enough to save the show, but hopefully their rather funny plea will get the two Erics enough business to survive Smash Lab’s downfall.