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…Coke wants to win the Super Bowl?

Who’s going to win the top spot among this year’s Super Bowl advertisers? Coke’s attempt, “Happiness Factory” is definitely going to be in the running, and Very Short List predicts it’s going to be the big winner. A combination of animated fantasia and Rube Goldberg, the spot is a behind the scenes look at the inner workings of a Coke machine. We’ll just have to wait and see what other companies are going to pull out of their back pocket before making any final decisions, but I definitely think it’s going to be a very interesting competition.

[Via: Very Short List]