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…Gold can de-age your face?

La Prairie Pure Gold

Can’t find anything better to do with gold these days? How about smearing it across your face in an attempt to de-age your skin. La Prairie’s Pure Gold Cellular Radiance Concentrate does just that, using a “revolutionary, multi-faceted microemulsion” of 24 carat gold micro-particles that “lifts, firms, resurfaces, brightens, and de-ages the skin”. Hell, at $525 per ounce, they sure better hope this does more than just give a light sprinkling of gold and excessive wealth on your face; it better cause men and children to shield their eyes and look away in an attempt to avoid being blinded by the sight of pure beauty.

[Neiman Marcus – La Prairie Pure Gold Cellular Radiance Concentrate]

[Via: Luxist]