Nokia’s Music Almighty is a fantastic example of what a company can do with a store when it decides to put its best foot forward.
Choose between an Electro Blipper, Philharmaniac, Table Turnin’ Hopper, Pink Popper, or Animal Rocker, and the entire site changes to match your desires, like some sort of HTML genie.
Then, upload your own face, and Music Almighty will transform you into your genre of choice, letting you use the available sliders to customize your caricature to your liking as he/she bounces along to the beat.
It’s all rather seamless, and the experience actually makes you want to play with the phones to see what each of them will do, so I say bravo to Nokia for making anyone want to click more than a few pages deep to lean about a cell phone.