Though Apple may not have been able to fool LG or Rebecca Runkle, they did manage to keep everyone else in the dark about the iPhone. So how do you go about keeping secret one of the biggest new releases for over two and a half years of development? For Apple, it involved bogus prototypes, press bullying and pillow talk stifling. Though difficult, it did take their buzz meter to 11, so Iâ€™m guessing all of the secrecy paid off. Will Steve Jobs be the next James Bond?