Four Eyed Monsters is a full length feature film that has been released to YouTube for one week only.
It’s about our lives. Being alone in a city, wanting to be in a relationship but feeling there are no good ways to start a connection and then breaking out of a rut, jumping feet first into something deeper and crazier than either of us expected.
Whatâ€™s interesting is the steps theyâ€™re taking to monetize the film.
First, theyâ€™re asking everyone to join Spout, a movie review site that has agreed to give them $1 for every user that signs up (to a max of $100,000).
Second, theyâ€™re selling their film on a variety of DRM free media, from downloads to a full featured DVD.
Third, theyâ€™re running co-branded advertising on YouTube, similar to Rolling Rock, which is something Iâ€™m sure weâ€™ll be seeing more of as YouTube tries to figure out how to get back itâ€™s Dollar Eyed Monster of an investment (though I’m thinking this is a good thing, seeing as advertising linked to the video you are watching is much better than a flashing Crazy Frog).
The movie is over 70 minutes long, so be prepared to sit for a while, but if you want a peak at the way media is going to be distributed in the future, look no further, because this is it.