9rules has a pretty famous logo. The process of creating the logo was documented by its creator, Mike Rundle, and has been referenced many times over across the net. It must have come as quite a surprise then to find Toyota using a modified version of the leafy logo for a conference they were sponsoring. Mike emailed the legal office representing the ad agency responsible for the rip, only to hear back that “they maintain that the logo was not ripped off in any way, shape, or form”. Rather than continuing the endless (and probably fruitless) process of trying to get Toyota to admit its faults, Mike is fighting fire with fire, and has created the Toyota Logo Mashup Challenge. Users are encouraged to grab a version of the Toyota logo and change it in a small but “totally creative and original” way, and the winner will receive an Amazon gift certificate. Kudos Mike, I like your style.