If youâ€™ve ever used Goog 411, Googleâ€™s free 411 service (And if you havenâ€™t, I suggest you do. Just dial 1-800-GOOG-411.) then youâ€™ve probably heard the â€œbiddy-biddy-boopâ€ sound that the service makes while looking for your request.
This â€œfetch audioâ€, created by Googleâ€™s senior voice expert, Bill Byrne, is more unique than you might think.
It had to have â€œjust the right tone, the right mood, the right signal. It canâ€™t be busy or too monotonous, it has to be a quick noise to evoke efficiency. It canâ€™t be too uniform, like a ticking clock.â€
I guess that sound is more complicated than one would think. No wonder they hired a voice expert just to design it!