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Tag Archives | Viral

…Sony wants a PSP for xmas?

all i want for xmas is a psp

Sony’s has been ousted by the blogosphere as being a fake. Sony was trying to create some viral advertising through a blog made by Peter, an invented hip-hop maven whose “speech was a little too funky fresh”. Forced to admit their wrongs, Sony came clean and promised to use the site to give nothing but the facts on the PSP in the future. Nice.

[all i want for xmas is a psp]

…Sony’s VAIOs aren’t Macs, and they aren’t PCs?

Sony Australia got a little jealous of Apple’s very creative Get A Mac advertising campaign, and decided to do a little spin-off of their own. Apparently, Sony feels that their Sony VAIO line should not be considered a PC, is definitely not a Mac, but instead, deserves its own category. Unless Sony plans to offer their own software, or do more than just put some pretty curtains up to cover the Windows though, I think their differentiation goes about as far as creating a few cute little ad rips and calling it a day. Maybe that’s their intended slogan: “I’m a PC, and I’m a Mac, and I’ve got no originality”.

[I’m A VAIO]

[Get A Mac]

[Via: TUAW]

…Smirnoff is having a Tea Partay?

So apparently I didn’t get an invite, because I’m not among the 1.7 million people who have already seen this video for the Tea Partay. Made by Smirnoff to virally advertise their new Raw Tea drinks, it’s a pretty entertaining rap by a bunch of white boys from the MV (Martha’s Vineyard) called Prep-Unit (P-Unit). Kinda reminds me of the uber popular Lazy Sunday, just without the crazy delicious cupcakes…in cursive.

[Smirnoff – Tea Partay]

[Via: Pronet Advertising]

…Marc Horowitz spent seven days in a Nissan Sentra?

Seven Days In A Sentra

Seven Days In A Sentra is, as far as I can tell, Nissan’s attempt to go viral with their advertising (since anything with a MySpace page attached is probably an attempt at viral marketing). The premise is that Marc Horowitz, comedian extraordinaire, lived for seven days in a Nissan Sentra (hence the title). It wouldn’t be much of a project if Marc didn’t have some rules established, so he set up the following:

  1. I must live 7 straight days out of my Sentra. I am free to come and go from the Sentra as I please.
  2. I must not return to my apartment at any point during the 7 days.
  3. I must assume my normal day-to-day responsibilities including work and all scheduled client meetings.
  4. I must personally prepare at least 4 meals within the immediate vicinity of my Sentra.
  5. I must go on at least one date. Hopefully more.
  6. I must not let anyone else drive my car for the 7 days.
  7. I must sleep in a different location each night. Once the location is chosen I must not move from it.
  8. I must not set foot outside of my car for any reason from 12am to 5am.
  9. I must host at least 2 social functions in my Sentra. One must be on or after Day 6.
  10. I must maintain the highest standards of personal hygiene.

It pretty much goes as you’d expect, with “random” comedic occurrences and a string of successes leading Marc towards his goal (does seven days even count as a goal? I call that a vacation), but there are some entertaining moments along the way, so it’s definitely worth a look. Plus, if it’s supposed to be viral, I’ve just passed it on, so it looks like it’s working. You want an eggroll?

[Seven Days In A Sentra]

[MySpace – Seven Days In A Sentra]