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…The Bravia bunnies are coming?


Remember when I gave you a preview of the new Sony Bravia ad that was being filmed in New York?

Well it’s done, and it’s amazing.

Following in the footsteps of the bouncy ball ad and the paint explosion ad, this spot sure had some big shoes to fill, but with one of the most ambitious stop-motion films ever created, I’d say it managed to top them both.

Featuring over 200 Play-Doh bunnies roaming the streets of New York, a total of 100,000 frames make up this 1:30 spot. The entire commercial took over three weeks to film, used 2.5 tons of plasticine, and employed 40 animators to make the motion.

Prepare to be amazed. Again.

And a behind the scenes:

[Sony Bravia]

[Passion Pictures]

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