Rich Prosecco is â€œVino Frizzanteâ€, or very nice sparkling wine in a very un-nice aluminum can. From their site: â€œDrinking Prosecco from a can is delicious; as you sip, the pearling sensation of the cool, fresh-tasting Prosecco ripples over the lip of the can to dance on your tongueâ€. Wow, drinking this stuff sounds like a party in your mouth and everyoneâ€™s invited. And if youâ€™re going to throw a party and invite everyone, you RSVP list wonâ€™t be complete without the likes of Paris Hilton. Luckily, Paris has just signed up to be Proseccoâ€™s newest spokesmodel, and given her recent run-in with the cops and the letters BAC, sheâ€™s the perfect choice for putting her seal of approval all over an alcoholic product for the rich and famous. Keep your eyes peeled for a Prosecco NASCAR team in the coming weeks, since no beverage in a can is complete without a sponsorship of Americaâ€™s pastime.